Drake is Back with Nike NOCTA: Will We Witness Any Sneaker Collab?
Teasers, teasers, teasers. That’s what Drake has been all about the past year. From ‘Only You Freestyle’ to “Laugh Now Cry Later” shot entirely at the Nike headquarters, Drizzy almost got on our last nerve. We all enjoyed a jolly December, though, when Drake finally announced his official partnership with the Swoosh. This is by far their biggest project to date: the Nike NOCTA sub-label of sportswear.
Down the Old Road with the Swoosh
Although it had been months and months of teasers and no official drop yet, Drake and the Swoosh go way back. The official Drake x Nike relationship started in December 2013 under Nike’s Jordan Brand. Drake’s two colorways of the Air Jordan 10 in tonal white and black versions were all over the internet. Another Jordan 12 in 2017 and an 8 in 2018 also released in similar colorways. Over the course of the next 5 years, the Jordan brand cooked up very creative releases for the 6 God. From Calipari’s Air Jordan 8s, to “Hot 100″ Air Jordan 6s. And the craziest pair of all was the “Snakeskin” Air Jordan 11, with pink and grey snakeskin mudguards.
Stripes Over Checks? 
In 2018, Drizzy fueled rumors for himself when he wore Adidas tracks, Ultra Boosts, and Yeezys on several occasions. That’s when gossip started to rise about Drake shifting to the Swoosh’s biggest competitor: Adidas. And even though such a deal was actually in the works, Drake x The Three Stripes never happened.
That same year, Drake showed off his custom OVO x Nike ‘Scorpion’ Jerseys, in both basketball and soccer versions. Following the jerseys were the exclusive Nike Air Max Plus ‘For Stage Use’. Sadly, this pair never made their way to retailers.
Following that was the Nike Zoom Vomero 5, which was another retro runner that Nike gave Drake on tour. This all-black color scheme with refined red details never received an official release.
In 2019, Drake x Nike finally released their first collab that actually made their way to customers in the end, the Air Jordan 4 “Raptors”. These AJ4s that originally retailed for $200 USD, are for $342 USD today.
The first time we all got a real look at the Lover Boy merch and hoodie was in July 2020, during The Boy’s guest verse in the ‘Only You Freestyle’ music video. Drake’s highly anticipated Certified Lover Boy collection with Nike finally released in October of last year. Yup! Still, no shoes!
The Long-Awaited Nike NOCTA
According to Drake, the NOCTA line emphasizes on functionality and comfort. The apparel serves as a kind of uniform for the grinders, hard workers, and people who are constantly on the move and refuse to take shortcuts. Described as “a collection for the collective”, design-wise, the apparel combined a blend of functional and cosmetic details. It includes reflective piping, beveled swooshes, and a black and yellow color scheme. The Nike NOCTA collection already dropped twice. Once back in December and again during February this year.
When Drake released his first Nike NOCTA collection during holidays, it instantly sold out. Fans who caught an L with the first drop were impatiently waiting for his follow-up collection. Basically, because they looked almost exactly the same. Black and yellow color-pairing, Drizzy’s stars symbol, Nike Swooshes and acronyms “C.L.” and “A.W.R.”. We have no idea what these stand for. But what the hell? We are loving this mystery.
The releases included hoodies, puffer jackets, fleece pants, track suits, crew socks, gloves and few more products. Prices ranged from $400 for the puffer jacket, to $120 for the hoodie, $110 for the fleece pant, and $30 for the crew socks.
First Sneak-Peek at them Kicks
Just after Nike NOCTA’s second collection release, Drake has now (once again) teased a first look at a footwear model. First spotted in the “Laugh Now Cry Later” music video, Drake recently posted a photo of himself in a studio wearing the rumored pair that is being dubbed “NOCTA x Nike Hot Step Air Terra”.
Following that teaser, OVO Mark, confirmed that OVO-branded AF1s do in fact exist! Early February, he shared a heel shot of a “Triple White” Air Force 1 Low, with an embroidered Swoosh and ‘OVO’. Well, regarding the shoes, that’s pretty much it.
The teased footwear gave us retro basketball vibes in a “White/Chrome” colorway. The shoe features a leather construction marked by discrete perforations and sleek dynamic paneling. The pair looks super clean with white leather uppers, soles, and laces. Panels of the shoe are decorated with chrome studs separated with a debossed texture. Expected to price at $150 USD, the NOCTA x Nike Hot Step Air Terra is rumored to release sometime this fall. Until then, we be waiting.
Drake is way more than just a Swoosh lover
The OVO boss released a statement in which he shared some thoughts on the Nike NOCTA collaboration as well as what the brand has meant to him growing up.
“This moment is full circle for me. I mean, growing up Nike was everything. It felt like every shoe I wanted, every athlete I liked, everything I owned was Nike. It didn’t mean anything unless it had a Swoosh.
I remember watching all these athletes repping Nike — each doing the unthinkable — and how inspiring it was. I always felt like there was an opportunity for Nike to embrace an entertainer the same way they had athletes. Thought about how crazy it would have been and what it would have meant for an artist to have a flagship Nike deal.” – Drake
With some dope pieces that hit retail so far, we decided to rank for you our personal favorites from the “collection for the collective”.
5. Field Gloves [$70 USD]
We couldn’t help but notice these when they popped up during the “Laugh Now Cry Later” music video. Football gloves aren’t really an everyday accessory, but this least essential item still made it to the list anyway. Simple black fabric, classic white swooshes, and reflective NOCTA branding etched across the wrist. We simply appreciate Drake making these.
4. Forza Tee [$45 USD]
Everybody loves a good T-shirt. If it’s too hot for a puffer jacket, this T is perfect for you to still show your devotion to The Boy’s apparel release. White or black, you can take your pick. Both Ts feature “Forza Nocta” written across the chest, above the Nike swoosh. This sub-line’s take on the T-shirt is probably our favorite part.
3. Official Sweatpants [$110 USD]
If 2020 taught us anything, it was not to invest in clothing that we have nowhere to wear. Sweats are the new denim. Well, no worries. You will definitely be wearing these NOCTA sweatpants. And if you can afford it, you might as well buy yourself both the yellow and the black pairs. Minimal branding, zipper pockets, and obvious NOCTA colors, this one is one of our favorites.
2. Official Hooded Sweatshirt [$120 USD]
If you are copping the sweatpants, you might as well get yourself a hoodie to match it. The NOCTA hoodie is perfect for the colder weather, with or without the sweats. Our favorite part about this is the vintage central mini-Swoosh on the chest. We all love an old classic with the Just Do It.
1. Sunset Puffer [$400 USD]
You sure expected this one coming up. The Nike NOCTA puffer jacket is with no doubt the coolest item that hat hit us so far. Puffer jackets are a winter wardrobe essential. If you’re not so fond of the vibrant yellow, don’t worry, there’s a perfect subtle black version for you. Branding is minimal on this one, too. What’s special about this Nike puffer is the giant embossed Swoosh on the back. This pricey item is totally worth it.
2018’s OVO release for Drake x Nike sold out in minutes and is, since then, reselling for double the price. Set to follow in the footsteps of Travis Scott, a Drizzy sneaker collab with Nike is expected to fly over the moon, too, if it happens.
Even though we are head over heels for this NOCTA apparel release, our sneakerhead desire is still hungry for a shoe drop. Would you cop a Drake x Nike crep? Let us know and as always, keep it locked on Another Nike Bot to be the first to know when more info emerges about this potential collab.